May 16, 2021
Thanks for this post.
As much as I agree with you, I think it becomes harder for busy professionals to dive into classic text and video based content. The more we want to know - the less time and patience we have. While content is a definite trust builder - it's time to enhance the content experience and allow it to move into secondary content consumption - e.g. audio. I think it's time for audio marketing and audio content marketing. I wrote about it in my own post and I'd love to hear your thoughts.